Dana-Farber/Boston Children’s Website Privacy Policy
At Dana-Farber/Boston
Children’s, your privacy is important to us and we take important steps to
protect the privacy and security of your information.
This Privacy Policy will tell you what
information, including personal information, we may collect from you via www.danafarberbostonchildrens.org (the "Website"), how it is used,
how it is shared, and what your choices are. By providing personal information
to us, you consent to our collection, use and sharing of your personal
information in accordance with this Privacy Policy.
We may occasionally make changes to our
Privacy Policy. Whenever a change is made to our Privacy Policy, we will update
the information on this page so please review this Privacy Policy regularly.
This policy does not govern how we use your protected health
information ("PHI"), as defined under the Health Insurance
Portability & Accountability Act and related regulations. That information
is governed by:
All references to 'us,' 'we' or 'our' in this
Privacy Policy are references to Dana-Farber/Boston Children’s. All references
to 'you,' 'your' or 'user' in this Privacy Policy are references to any
individual who accesses or uses this Website.
Confidentiality
An individual may use our Website without
disclosing personal information. However, when you submit a request or
communication on our Website, we may need to collect personal information about
you. For example, you may be asked to provide your name, email address, or
demographic information if you choose to complete any online forms used for
class registration, special events and promotions or appointment requests, or
to provide feedback about this Website.
Security
We take precautions to protect our users'
personal information. For example, we maintain a secure firewall and use all
reasonable efforts to prevent unauthorized access to personal information
collected through our Website. We also maintain an information security
infrastructure that protects the integrity and privacy of such personal
information. Your personal information is also encrypted during transmission.
Encryption is a common method used to transmit sensitive data across the
Internet. Encryption temporarily makes the text unreadable during the time it
is being transmitted over the Internet.
Cookies, Tracking, and Interest-Based Advertising
The Website works with third-party products or
services ("Service Providers") (including Google, Facebook, and other
Service Providers) who help us track and analyze visitor activity on the
Website, measure the effectiveness of our advertising efforts, and support the
optimization of our digital marketing campaigns.
The Website uses "cookies," tracking
pixels and related technologies. These can be set by us or by our Service
Providers. Cookies are small data files that online services can store on, and
retrieve from, a user's computer or mobile device through the web browser. The
information is stored and retrievable either for the duration of a website visit
(known as "session cookies"), or until some later point in time set
by the website dropping the cookie (known as "persistent cookies").
Examples of information we and our Service
Providers collect include how often someone visits our Website and what they do
while on our Website. We and our Service Providers use this information in the
aggregate to understand how our visitors as a group use different resources and
to help us improve our Website. We and our Service Providers also collect
information about the activity of individual website users. Further, our
Service Providers may match that information with additional information for
our benefit, including from third party sources. This information may be used
to direct related Dana-Farber/Boston Children’s advertisements and/or
informational content to website users on other websites.
Most internet browsers accept cookies by
default, but you can modify your browser preferences to block or restrict
cookies if you do not want your web browsing activity tracked. You can access
the information on the Dana-Farber/Boston Children’s Website without enabling
cookies in your browser, but disabling cookies may result in a diminished
ability to take advantage of the services and related informational content on
the Website. There are a variety of publicly available third-party tools that
manage cookies and similar technologies that collect information related to
your use of the Website. Learn more from the FTC or adjust your tracking
preferences. Of course, we are
not responsible for the effectiveness or compliance standards of these
third-party tools and opt-out mechanisms. Please note that if you delete your
cookies or upgrade your browser after blocking cookies or opting out, you will
need to block or delete cookies and opt-out again if you visit our Website
again. Further, if you use multiple browsers or devices to access the
Dana-Farber/Boston Children’s Website, you will need to block or delete cookies
and opt-out on each browser or device.
We deploy the Facebook Pixel on this Website.
The Facebook Pixel may enable Facebook to match website visitors with their
Facebook User Accounts. You can find out more about how Facebook uses data when
you visit our Website by visiting Facebook's Data Policy page, "What kinds of information do we collect? > Information from partners."
We may use web analytics and tag management
services and tools service provided by Google and other third parties to
collect certain information relating to your use of the Website. You can find
out more about how Google uses data when you visit our Website by visiting
Google's Privacy Policy, "How Google uses data when you use our
partners' sites or apps."
Our Service Providers may acquire additional
information about your activity on our Website, including pages you visit,
access times, visit duration, how you arrived at our Website and your IP
address. An IP address is a number that identifies a device connected to the
Internet. For most devices, the IP address changes on at least a weekly basis.
Our Service Providers may also acquire device
identifiers and specific information about the browser you use. In some cases,
this information may be unique to you.
Users in the European Economic Area ("EEA") and
Switzerland
If you are a resident of EEA or Switzerland,
you are entitled to the rights under Chapter III of the EU General Data
Protection Regulation ("GDPR") or Section 2 of the Swiss Federal Act
on Data Protection with respect to the processing of your personal data, that
is within the scope of the GDPR, in connection with your use of this Website.
As a supplement to the information provided above,
we would like to inform you:
- In addition to
collecting personal information directly from you, we may also collect or
receive information about you from other sources including public databases,
business partners or other third parties.
- We will keep your
personal information for as long as is necessary for the purposes set out in
this Privacy Policy, subject to your right, under certain circumstances, to
have certain of your personal information erased, as discussed below, unless a
longer period is required under applicable law or is needed to resolve disputes
or protect our legal rights. Once this time period has expired, we will delete
your data.
We would like to make sure you are fully aware
of all of your data protection rights. Every user from the EEA and/or
Switzerland is entitled to the following:
- The right to access —
You have the right to request copies of your personal data. We may charge you a
small fee for this service.
- The right to
rectification — You have the right to request that we correct any information
you believe is inaccurate. You also have the right to request that we complete
the information you believe is incomplete.
- The right to erasure —
You have the right to request that we erase your personal data, under certain
conditions.
- The right to restrict
processing — You have the right to request that we restrict the processing of
your personal data, under certain conditions.
- The right to object to
processing — You have the right to object to our processing of your personal
data, under certain conditions.
- The right to data
portability — You have the right to request that we transfer the data that we
have collected to another organization, or directly to you, under certain
conditions.
If you would like to exercise any of these
rights, please contact:
For Dana-Farber:
For Boston Children’s:
In order to verify your identity, we may
require you to provide us with personal information prior to accessing any
records containing information about you.
If you make a request to exercise any of these
rights, we have one month to respond to you.
Last Updated
November 17, 2020